Taught by a Former Googler - Updated June 2020
Ready to bring more customers to your business through Google Ads? This hands-on course is designed to help beginners set up and run effective ad campaigns across Google’s advertising platforms. In under two hours, you’ll learn the fundamentals of Google Ads with up-to-date lessons (as of June 2020), drawn from real-world experience at Rise Marketing Group and former insider knowledge from a Google Ads expert.
You’ll walk away knowing how to create and manage Search and Display campaigns, run retargeting ads, advertise on YouTube, and measure performance to understand your return on investment. Whether you're a business owner or marketer, this course will give you a solid foundation to launch successful ad campaigns.
Former Googler and Founder of Rise Marketing Group
Ben Lund is a 15+ year digital advertising vet who is a former Googler and founded Rise Marketing Group (www.risemkg.com) advertising agency. Outside of running his advertising agency, he creates advertising courses for business owners and aspiring marketers.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
