Learn the fundamentals for success that every website needs in order to bring real business leads & conversions.
Just having Google Analytics installed isn’t enough—you need to know how to set it up properly to track meaningful conversions and measure results accurately. This course is designed for marketers, freelancers, and agencies who want to build strong digital marketing infrastructure and get real value from their analytics tools. You’ll learn how to set up tracking the right way and why data transparency is essential to delivering results.
Whether you're managing your own site or a client’s, this course will help you avoid common mistakes and make smarter, data-driven decisions. With clear explanations and practical steps, you’ll leave with the confidence to turn your analytics setup into a powerful performance tool.
Internet Entrepreneur Made $8M in Sales Last Year Through E-commerce
Adrian Brambila is a partner at Unimarketa, a global performance marketing firm based in the United States servicing multi-billion dollar companies with digital marketing strategies that grow their clients’ businesses by increasing leads and converting customers. In his lightning-rod career he has mentored thousands of clients and partners to educate them quickly and thoroughly in growth hacking. “Financial professions are looking for digital marketing instruction, because they’re smart and they’ve got it in their heads that the KPI of clicks and impressions can not possibly be all that there is - My job is to challenge them in their thinking on how to source and attract clients from within the digital marketing space - What does it cost you to bring in one customer and then how do you decrease that cost, scale it and make it effective ? ” Brambila consults for major financial institutions.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
