Your Ultimate Playbook for Effective Digital Marketing Strategies – No Experience Required
Digital Marketing Mastery: From Strategy to Plan to Success. Your Complete Guide from Strategy to Success to Master Modern Marketing Strategies and Campaigns from Scratch
What will students learn:
Requirements:
This course will cover complete aspects of creating a Marketing Playbook so it is suitable for beginners right up to experienced Marketers.
Who is this course for:
Join Gordon, a seasoned marketing expert with 25 years of experience, in this comprehensive course designed to take you from the basics of marketing to executing successful campaigns. Whether you're a beginner or looking to refine your skills, this course serves as your practical roadmap in the world of modern marketing.
Who Is This Course For?
What You Will Learn:
What We Will Discover Together:
Course Structure:
Meet Your Instructor:
Gordon: With 25 years of experience in crafting successful marketing campaigns, Gordon is a master of modern marketing techniques. He brings his wealth of knowledge to this course, making complex concepts accessible to all.
Why Choose This Course?
Enroll Now! Join "Digital Marketing Mastery: Your Complete Guide from Strategy to Success" and embark on your journey to becoming a marketing expert. Let this course be your companion in creating a successful marketing strategy for your business.
Leadership Consultant, Coach & Trainer. Blending success with well-being. Co-creating.
Nancy works with professionals and leaders who carry significant responsibility and continue to perform well, even as the internal cost of that performance quietly increases. Her work focuses on the hidden relationship between chronic pressure, nervous system capacity, and sustainable performance. Rather than approaching stress primarily as a mindset or time-management issue, she helps people understand how prolonged activation affects focus, emotional regulation, decision-making, communication, and connection long before anything visibly breaks down. Drawing on her background in quality management, leadership, coaching, and extensive training in stress and nervous system regulation, Nancy combines practical insight with a bottom-up perspective on human functioning. She is the creator of Balance™ - Sustainable Performance, a framework that helps professionals recognise declining capacity early, restore the foundations of sustainable performance, and remain effective without relying solely on compensation and pushing through. Nancy lives in Belgium and works internationally through online programmes.
Management & Leadership Consultant & Trainer, Business Growth, Organisation & Business Development, Workplace Wellbeing.
About Gordon MacArdle: I am Gordon MacArdle, a seasoned Senior Management Professional with a flair for transforming businesses and nurturing leaders. My journey in the corporate realm began over two decades ago, and since then, I have honed my skills in leadership, strategic planning, business development, and coaching. Holding an MBA and a Bachelor of Business Studies Degree, along with certifications in various business disciplines, my academic background is as robust as my professional endeavours. At Rocas Training & Business Development, where I serve as the Director & Lead Consultant, my focus lies in steering businesses towards unparalleled growth. I specialize in crafting bespoke growth strategies, mentoring business owners, and have trained over 700 individuals in entrepreneurship. My expertise in securing lucrative contracts and leading successful tenders in the public procurement sector underscores my strategic acumen. Previously, as the Group Head of Commercial Business at Oxigen Environmental and Sales Director at McIntyre Group, I drove significant revenue growth and operational efficiency. My tenure at Wurth Ireland Ltd as Country Division Manager was marked by innovative sales strategies and a deep dive into customer management, resulting in substantial profit increases and market expansion. An integral part of my professional journey includes an international assignment with the Wurth Group, where I explored new market potentials across various countries. This experience enriched my global business perspective and enhanced my ability to navigate diverse business landscapes. As a certified business coach, I am passionate about imparting knowledge and skills. My leadership style is a blend of inspiration and practicality, focusing on building high-performing teams and driving operational excellence. Beyond my corporate roles, I am a published author, having explored management techniques and their impact on staff fluctuation in my dissertation. I have also wrote a book called Leading with Empathy that is published by Bookboon, which reflects my ongoing commitment to contributing to thought leadership in the business world. I invite you to take one of my courses and explore how my experience and expertise can align with your business goals. Whether it's strategising for growth, coaching for success, or leading transformative projects, I am ready to guide you on your journey.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
