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Courses/Marketing/Digital Marketing

Digital Marketing 101: Get Good at Marketing your Business

Digital Marketing 101 — Comprehensive, Practical & Fun Course with everything you need to know about Digital Marketing

Created byFilipa Canelas
4.6
(48 reviews)
BeginnerUpdated Feb 19, 2025
Digital Marketing 101: Get Good at Marketing your Business

What You'll Learn

check_circleStrong foundation in digital marketing
check_circleBe able to create your own marketing campaign
check_circleDistill marketing campaigns from brands
check_circleUnderstand the 7 main channels of digital marketing

About This Course

Welcome to Digital Marketing 101 — a comprehensive, practical & fun course for everything you need to know about digital marketing.

This course is divided into 4 main sections:

  1. The Common Ground
  • What is digital marketing?
  • How Digital Marketing will Change You!
  • Common Marketing Language
  1. The Foundation
  • The 7 Pillars of Digital Marketing
  • 7 Applications of Digital Marketing
  1. The Tactics
  • Pillar #1: Search Engine Optimization
  • Pillar #2: Content Marketing
  • Pillar #3: Affiliate Marketing
  • Pillar #4: Social Media Marketing
  • Pillar #5: Paid Advertising
  • Pillar #6: Email Marketing
  • Pillar #7: Influencer Marketing
  1. Practice
  • Elon Musk Marketing Strategy
  • JK Rowling is the Best Marketer Ever?
  • Richard Branson Marketing Strategies
  • Class Project

All parts are intertwined and will help you connect every piece of information sticking together the theory and the practice. I will even sprinkle a few jokes about marketing. But I don’t guarantee they are any good.

What I do guarantee is that by the end of this course, you will have a strong foundation in digital marketing, and you’ll be able to start putting together your own strategy. You’ll also be able to observe several companies, analyze their strategies, and get inspired for your campaigns.

Now… why am I qualified to teach you digital marketing? I have a post-graduation in digital marketing, have worked in the industry for more than 5+ years, and have worked with dozens of companies develop their digital marketing toolkit to achieve their business goals.

Better yet, I preach what I teach. And you will hear many digital marketing examples from my own business.

This class is for beginners and intermediates. If you’re a beginner, you’ll get the best curation of information — theory, and examples — that will help you incorporate digital marketing in your own life. If you’re intermediate level, this class will help you re-ignite your passion for marketing and consolidate your learnings.

So… are you ready to get started on your digital marketing journey?

I hope to see you inside the class!

Your Instructor

Filipa Canelas
Filipa Canelas

Master in Management + Content Creator + Productivity Expert

menu_book7 courses
star273 reviews

Hi, I'm Filipa! I'm a blogger, online course creator, and coach. Over 40,000 people consume my material and learn how to live a Productive Life. This comes in the form of mastering your focus, hacking the learning process, starting successful habits or achieving your goals. Contributing to a world where successful people are no occasional miracle. That's my purpose. If you want to find more about me, read my blog!  www.filipacanelas.com

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.6
Student's Choice
48 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.