Learn Digital Marketing Processes and Account Management
The Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.
This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies
Key Highlights:
Course Overview:
This online course is structured to help individuals, whether beginners or experienced professionals, understand and apply effective digital marketing strategies for account mining and sales. It covers a wide range of topics, tools, and techniques essential for success in the competitive digital landscape.
     Digital Marketing Curriculum
Digital Marketing Introduction
Content Marketing Strategy
Tofu, Mofu and Bofu
Perfect Content Marketing
Social Media & Elements of Campaign
Metric & Media Buyer
Methods of Social Media Marketing 1
Methods of Social media Marketing 2
Email Marketing
Email Marketing 2
Search MarketingÂ
Search Marketing 2
Designing Marketing Strategy
Web Analytics
Account Management Curriculum
Key Account Management Introduction
Identifying Customers
The hierarchy of Key relationship
Contact Mapping
Developing Key Relationship
Relationship building strategies
The buyer perspective
The purchasing context
Balance of power
Key Account profitability
Key Account Analysis
Planning for key accounts
Key Account Plan
Organization for key Management
Â
Â
E Learning, Consulting, Leadership Development
Human Resource, Leadership, Career, Life Skill, and Self-Development Coaching through E-Learning, Consulting, Management Books, Workshops, and Organizational Development. Partner with multiple international learning platforms, universities, and groups. Human and Emotion and its eminent consultants have 100K plus course enrollments, 15 plus ready-made courses for more than 100 plus hours, 100 plus ready-to-deliver courses related to Management and HR. HandE has more than 80K global students and 5K plus global communities and an average rating of 4.5 out of 5. HandE offers 20+ T&D and Organizational Development services, 100+ HR, L&D, OD, and Business Projects. Human and Emotion is your ideal partner for Complete Training Management of Leadership and Management, Complete Competency Mapping and Assessment, Complete Learning and Development Process Management, Leadership Development or MDP, IDP, and Upskilling, Complete HR and Business Digital Transformation, HRBP Process Management and Implementation, Organizational Design and Analysis, Complete Merger and Acquisition Management, LMS, PMS, ATS, Assessment Centre Implementation, and many more.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
