Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more | Grow your career
Step into the fast-paced world of digital marketing and advertising with this comprehensive introductory course. Designed for beginners, students, and professionals alike, you’ll learn how digital ads work—from banner ads and social media to video, audio, and programmatic buying. Taught by an industry expert with over a decade of experience across top brands and agencies, this course gives you the tools to understand and succeed in today’s digital advertising ecosystem.
Through real-world examples and clear explanations, you'll explore ad types, pricing models, targeting techniques, ad serving, and reporting. Whether you're looking to grow a business, break into the industry, or boost your marketing knowledge, this course is your gateway to mastering digital advertising.
Digital Media Professional
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
