In this course, you will learn video editing techniques in Adobe Premiere Pro, basic use of Facebook and Instagram video upload and bonus Adobe After Effects training.
You have a business or marketing opportunity you want to highlight on social media, but if you’re new at video editing, you might not know where to start. This class will help you learn the basics of editing with Adobe Premiere Pro, and show you how to optimize your videos for different social media platforms-- specifically, we are going to focus on Facebook and Instagram videos.
As an example, I’ll show you some content from a business my husband is hoping to create, selling cacti and succulents online.
To get started you will need access to a few things:
Upon completing the course, you will have an understanding of how to create a custom video for Facebook and Instagram from scratch. As a bonus, I also take you through some basic 3D animations in Adobe After Effects. This technique of animating photos could also help you elevate your social videos down the road.
Multimedia content creator
Hello! I am looking forward to helping you work with video and learn some new techniques to market your brand on social media. I am currently a digital video content creator for the nonprofit Petco Foundation's social media platforms and website. I have also worked as a digital reporter and producer for KENS 5 in San Antonio, Texas. I created my own video content, such as TV packages, videos produced for social media pages and long-form storytelling. Creating engaging social media video content is something I'm passionate about, and I have also managed freelance projects for other local organizations.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
