Using Google AdWords for Pay Per Click Professional Advertising
The Internet is massive—and standing out among millions of competing ads and voices can feel overwhelming. Whether you’re promoting yourself, your business, or your brand, getting noticed online is a challenge that requires smart strategy, not just more effort. This course is designed to help you cut through the noise and get found by the right audience.
You’ll learn proven tactics to boost your online visibility, improve your digital presence, and attract attention in a crowded marketplace. From content and SEO to social media and branding basics, this course will give you practical tools to grow your reach and make a lasting impression—no matter your industry or level of experience.
Consulting and Entrepreneurial Expert
For close to thirty years, he has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. He has built from scratch, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and he now works at writing books and building training programs to share his years of experience with others interested in online entrepreneurship.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
