Learn how to write copy that persuades people to buy. Copywriting secrets revealed.
Your success as a copywriter depends on your ability to persuade.
As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.
Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.
Why take this course
This course teaches you how to write copy that persuades people to buy.
I teach you the tips and tricks I've learned in over 30 years of writing effective copy.
At the end of this course, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades.
Course structure
This course is divided into three sections.
Section one is all about persuasion.
• You'll learn how to give your sales pitch a proven structure.
• I'll show you how to write using features and benefits.
• You'll learn how to write copy that overcomes objections.
• We'll cover testimonials, guarantees, deadlines and other tactics that persuade people to buy.
Section two is all about offers.
• You'll discover why your copy needs an offer.
• We'll look at the two main categories of offers.
• And I'll share with you the many ways you can use offers to boost the power of your copy to persuade.
Section three is all about keeping your readers hooked.
• You’ll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy.
• I’ll show you how to make your copy more effective by making it conversational and personal.
This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter.
I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing persuasive copy.
Is this course for you?
I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn’t just entertain or inform—but generates results.
If you need to write persuasive copy for a living, then this course is for you.
Business-writing instructor
Alan Sharpe is a business-writing instructor and author who teaches more than 20,000 business professionals around the world to advance their careers and their businesses with effective writing.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
