Learn the most important skill in copywriting: the ability to grab -- and keep-- attention.
The most important skill in copywriting is the ability to grab attention.
You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy.
Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines.
About the Course
This course teaches you how to do the toughest thing in copywriting—grab and keep attention. I teach you the tips and tricks I've learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you'll know how to write opening lines that keep attention.
Course Structure
This course is divided into two sections.
Section one is all about headlines. You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.
Section two is all about opening lines.
You'll discover why your opening lines is the most important line in copywriting, after your headline. We'll look at the many creative ways you can start your body copy. And I'll share with you the unique challenge I face in writing opening lines.
Real-World Experience
This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing effective headlines and opening lines.
Ideal Student
I designed this course for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then this course is for you.
Business-writing instructor
Alan Sharpe is a business-writing instructor and author who teaches more than 20,000 business professionals around the world to advance their careers and their businesses with effective writing.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
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