Learn to Enhance Your Credibility, Appeal to Listeners' Minds and Emotions, and Design Your Message for Maximum Presuasiveness
This step-by-step course teaches you how to craft persuasive messages that connect with your audience and guide them clearly from Point A to Point B. Perfect for small business owners, entrepreneurs, non-profit advocates, and professionals, the course focuses on shaping your message before you speak, so it has the greatest impact. You’ll learn ethical persuasion techniques that build trust and credibility without using sales pressure or hard-selling tactics.
The lessons apply to a variety of communication settings—including public speaking, meetings, and one-on-one conversations—and help you tailor your message to your listeners’ interests, engage their minds and emotions, and design your talking points for smooth, effective delivery. To make preparation easier, you’ll also receive two practical speaking templates.
Professor, Speaker, Consultant
For over 15 years, Alex (Ph.D.) has been teaching, writing, and speaking about communication and leadership. He is especially interested in equipping emerging leaders with the skills they need to lead their teams to the next level of excellence. He believes that good communication and leadership change lives. He also has a growing Youtube channel on the same topic. He teaches college full-time in the beautiful state of New York.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
