How to engage people and enhance change readiness. Discover the 4 incentives to drive behavioral change.
Organizational change is never easy—but it can be far more successful when people are engaged, empowered, and ready for change. This course provides a practical and people-centered framework for designing and implementing successful organizational change. You’ll discover how to overcome resistance, build engagement, and mobilize stakeholders by leveraging the 4 key incentives that drive behavioral change: Knowing, Reflecting, Willing, and Capable.
From understanding stakeholder dynamics to building the infrastructure needed for sustained transformation, each section walks you through the steps to enhance change readiness and guide your organization through a smooth and effective transition. Ideal for change leaders, HR professionals, and managers, this course offers actionable insights to design change that sticks.
Marjolijn de Graaf is a Change facilitator and Decision designer for organisations in change IMPACT COMPANY, Netherlands As a change architect and change facilitator, I have a psychological view on organisational development. Managers hire me to support themselves and their teams to deal with changes in such a way that they produce more impact, more (human) energy and more sustainability. My attention goes out to the social dimension of a technological or organisational innovation: that is about attitude and behaviour. I believe in the power of co-creation, because change is not feasible, but mainly arises in the interaction between people. So my work mostly consists of designing meaningful moments of interaction (sessions and dialogues) with which I guide managers and teams in their change assignment. As a senior Change practitioner and published author I have a track record of facilitating behaviourial change projects with my proven approach of Decisions by Design.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
