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Courses/Marketing/Product Management

Business Development & Marketing Strategy Process Training

Become familiar with all of the business development & marketing strategy fundamentals that you need in order to take your company's customer communication, sales and revenues to the next level.

Created byStephen Campbell
4.5
(6 reviews)
IntermediateUpdated Jun 25, 2026
Business Development & Marketing Strategy Process Training

What You'll Learn

check_circleHow to correctly position products and services in thje most appropriate marketing categories.
check_circleEnsure the "who" we are marketing and selling to in terms of market segmentation is correctly defined.
check_circleDevelop the skills to be able to identify and develop the most appropriate channels to market to ensure "Market To Message" match.
check_circleLearn how to use economic fundamentals to develop pricing for product / service solutions.
check_circleLearn the core principles of Brand Equity and how to create and develop a strong brand.

About This Course

Learn the essential strategies top companies use to grow and market their business. This course gives entrepreneurs, small business owners, and remote professionals the tools to build a strong brand, reach ideal customers, and create a winning go-to-market plan. Based on real corporate training content, this program helps you focus on what truly drives business success.

Your Instructor

Stephen Campbell
Stephen Campbell
menu_book2 courses
star16 reviews

Stephen C Campbell is based in the South West of the UK from where he delivers Business Consulting & Digital Marketing Strategy Design based around the topics above on a local, national and international basis. Campbell is the director of Capid Houser a Professional Digital Internet Marketing Services & Consulting Company.. The focus of Campbell’s business activities is in devising bespoke Channel Marketing Strategies for organisations, Search Engine Marketing Design & Development as well as Workshops, consulting & Seminars for corporations and business owners.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.5
Student's Choice
6 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.