Learn the basics of building your brand visibility online with Facebook, Instagram, and Twitter, as well as the importance of proofreading your content.
In today’s fast-moving digital world, having a strong and consistent online presence is essential for brand visibility and success. This course will teach you why your brand must be active and engaging online, and how to effectively position yourself in a crowded digital marketplace. Whether you're a business owner, marketer, or aspiring content creator, this course will help you connect with your audience and stay relevant.
You’ll explore the basics of three major social media platforms—Facebook, Instagram, and Twitter—and learn how to craft clear, polished content that enhances your brand’s credibility and trustworthiness. By the end of this course, you'll be ready to create a lasting digital impression.
My name is Jason Cercone. I am a Brand Experience Consultant residing in the beautiful city of Pittsburgh, PA. I help brands of all shapes and sizes in numerous industries enhance their brand visibility, develop their story, and create experiences for consumers that transform them into loyal brand advocates. I’ve accumulated over 20 years of experience in sales, marketing, business management, and customer service and have parlayed that into the foundation of my company. My range of expertise provides value to businesses on numerous fronts and my approach digs deep into what truly makes a brand tick.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
