Create and strengthen your brand
This comprehensive course combines a 3-part series designed to help small business owners build a powerful, purpose-driven brand. Whether you're just starting out or refining your existing brand, you'll learn how branding directly influences business success and how to create a brand that resonates with your audience.
Led by branding expert Rachel Hahn, the course walks you through the fundamentals in Brand Basics for Business Success, then dives into actionable strategies and resources in Your Brand Toolbox: Part 1 and Part 2. By the end, you’ll have a clear understanding of your brand’s identity and how to communicate it effectively to drive growth.
Brand specialist
I help businesses reach their goals by creating, supporting, and strengthening their brands and communication. My clients range from solopreneurs to global conglomerates. I share my experience, tips, and insights through seminars, consultations, and online courses. Over my years of communication experience, I've had the opportunity to work with many types of platforms and many types of companies. I've developed a brand creation approach that's based on large successful corporations, but applicable for single-person and small businesses. My teaching style is: 1. Practical 2. Concise (I get to the point!) 3. Casual and professional
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
