How to Build Your Personal Brand or Business Brand
This 4-module course introduces you to the fundamentals of branding and walks you through the key elements that make a brand valuable and memorable. You’ll learn how to develop a personal brand that reflects who you are and what you do—helping you stand out and connect with your audience authentically.
With guided worksheets and real-world examples, you’ll apply proven branding techniques used by professionals to define your message, sharpen your identity, and align your brand with your goals.
Brand Builder, Digital Marketing Strategist
Ava Carmichael is a Fashion Designer, Digital Marketing Strategist, and Brand Manager with over 10 years of experience building brands from concept to consumer. She has had the privilege of working for some of the largest apparel companies in the USA before turning her full attention to digital and social media marketing. She assists companies and individuals with branding and brand strategy.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
