This class will walk you through the basics of building an unforgettable brand. You will learn how to build your brand from scratch and understand what decisions to make when it comes to your brand.

This class will walk you through the basics of building an unforgettable brand. You will learn how to build your brand from scratch and understand what decisions to make when it comes to your brand colour, logo, typography and imagery. And if you've already built your brand, you'll be able to apply the knowledge you learn here to improve upon your current branding.

Digital Consultant
I'm a digital marketing & business consultant and CEO & Founder of LGEO Research and Digital Matchbox. I love to help other aspiring online businesses build and profit from their digital business. I've been awarded the prestigious Google Fellowship award for the work and impact I've made in social media and digital engagement, named one of the Top 50 Marketing & Advertising Influencers in the UK and I have also been featured in various publications, namely The Guardian, The Huffington Post, Social Media Examiner, CIPR, Tech President, Computer Weekly, on the cover of The Drum & Business Rocks magazine and many more. I have also been invited to speak on the topic of digital engagement in several events around the world.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.