Learn to write profitable B2B cold emails and warm email sequences that boost response.
If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is business-to-business emails.
To see how much money you can make writing B2B emails, just visit my website. When a company hires me to write a series of up to six emails, I charge that company $400.
I can typically write this email sequence in the morning.
Do the math, and you’ll discover that if you write one email sequence a day at $400 a pop, and if you do that five days a week for 50 weeks in a year, you’ll earn $100,000 a year. Not shabby.
This course is divided into four sections.
The ideal student for this course is anyone who has to write B2B emails to generate leads, cultivate leads and nurture potential buyers. If you need to write cold emails, warm emails and follow-up email sequences, this course is for you.
This course is practical. You and I will examine more than a dozen B2B emails to discover what works, what doesn’t—and why. You’ll learn tips, tricks and best practices from a professional copywriter.
I pass on to you all that I’ve learned about writing effective B2B emails during the last two decades. I show you the most common mistakes that copywriters make in their writing today—and then I show you how to avoid these blunders in your email messages.
Business-writing instructor
Alan Sharpe is a business-writing instructor and author who teaches more than 20,000 business professionals around the world to advance their careers and their businesses with effective writing.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
