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Courses/Finance/Financial Planning

Behavioral Finance for Business and Personal Finance

Make Better Financial Decisions by Avoiding Common Decision-Making Mistakes.

Created byRob Stephens
4.5
(23 reviews)
BeginnerUpdated Feb 21, 2024
Behavioral Finance for Business and Personal Finance

What You'll Learn

check_circleRecognize common behavioral finance biases and heuristics
check_circleIdentify ways to reduce thinking errors caused by biases and heuristics
check_circleRecall differences between traditional finance and behavioral finance
check_circleIdentify negative financial impacts of finance biases and heuristics

About This Course

Behavioral finance has shown that all people, even financial experts, are prone to making irrational and suboptimal financial decisions. It also explores how people have wants that extend far beyond traditional finances' assumption of wanting the highest return at the lowest risk. We are not perfectly rational economic robots; we are easily driven by many wants and emotions while working with limited time, knowledge, and energy.

This course explores many of the thinking errors and biases exhibited by all people, even business finance and personal finance experts. You'll be able to identify the nonfinancial wants that drive the financial decisions of your clients. We'll then identify ways to improve financial decision-making in the contexts of personal financial planning and business financial management.

You'll learn from an author who teaches these concepts to MBA students at a university as well as to business advisors and staff. He is a CPA who's been a CFO of multiple companies. Rob also has a master's degree in personal financial planning and a graduate certificate in financial therapy. He served as program manager for a group of investment advisors. 

This course will lead you from foundational finance concepts to practical applications in both personal finance and business finance.

Some of the user's reviews:

"Wow...a masterful overview of behavioral economics condensed down to 5 hours" 

"This is the best Behavioral Finance Course I've taken. The instructor was clear, concise, funny, and used real-world applications." 

"This course was amazing. I would definitely highly recommend this course to others." 

Your Instructor

Rob Stephens
Rob Stephens

Founder of CFO Perspective

menu_book32 courses
star4,787 reviews

Rob Stephens is the Founder of CFO Perspective, which provides continuing education courses for CPAs and financial management courses for business advisors and staff. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Key Performance Indicators and KPI Dashboards. Rob has a 30-year career that includes serving as a CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University. Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.5
Student's Choice
23 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.