Master data analytics and explore marketing, social media, predictive, and prescriptive analytics to make informed decisions.
Unlock the power of data with our "Analytical Methods for Effective Data Analysis" course. This course dissects analytics into four key components: marketing analytics, social media analytics, predictive analytics, and prescriptive analytics.
Starting with a focus on the customer-centric world of marketing analytics, you'll explore customer life cycles and various models, from segmentation to customer churn. Learn to retain and engage customers effectively.
Next, you'll delve into measuring, collecting, and analyzing data from social platforms. Understand sentiment analysis, an essential tool for gauging public opinions and emotions expressed in textual content.
The final section centers on predictive and prescriptive analytics, guiding you through predicting future events and optimizing key metrics. You'll grasp revenue management, revenue optimization models, and dynamic pricing.
Upon completion, you should have gained the skills needed to excel in data analytics. Whether you're a marketing pro, business analyst, or simply passionate about data, this course equips you with tools and insights for informed decision-making.
Since 2008, we've taught 2 million learners in over 190 countries, with 200+ courses
Since its formation in 2008, Simon Sez IT has been educating learners with one goal in mind: to make business and technical software simple to learn. The company extensive library of over 10,000 videos across more than 200 courses delivers comprehensive training for the most popular software applications used by professionals worldwide. Courses include training in everyday IT applications, from Microsoft suite of office productivity tools to more niche applications such as QuickBooks, Power BI and many more. Aimed at every level of proficiency, Simon Sez IT courses are designed to give learners the ability to quickly evolve from beginner to advanced, or to drop in at their relevant level and acquire new skills to continue in their development path. Simon Sez IT subject matter experts bring knowledge and practical insights to video-based courses and practice exercises – all designed to help learners immediately apply new knowledge and master learning goals. More than two million learners have relied on Simon Sez IT for its quality and engaging coursework. Student feedback is consistently ranked among the best in the industry, with particular emphasis on the quality, detail and delivery of the course materials. Many indicate that upon completion of a course, they are more confident and proficient in their area of study, and their skills have helped them progress in their careers.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
