Increase Organic Site Traffic From Google Using The Latest Advanced SEO Techniques & Schema Markup
Unlike many SEO courses that focus solely on theory, this hands-on course takes a practical, case-study approach to search engine optimization. You'll follow a real website that has lost ranking and traffic over time and watch, step-by-step, how SEO strategies are applied in real time to regain visibility. Each video lecture demonstrates the actual implementation of on-page, technical, and content-based improvements—using real tools and measurable results.
Ideal for marketers, content creators, and business owners, this course bridges the gap between theory and practice, offering a rare look at how SEO strategies work (or don’t) when applied to a live site. You’ll gain the insight and confidence needed to optimize your own site with a realistic understanding of how Google’s evolving algorithm can impact your rankings.
Engineer and Educator
Qualified in Engineering, IT, and Education, Jim Bruce has created and led teams in the automotive(US), engineering/construction (UK) and service industries (EU).
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
