LF logo
by learnformula
search
Log in
search
Courses/Communication/NASBA - Communications and Marketing

Accountable 5–Business Development & Marketing Consideration

How to get set up from an accounting, compliance, and regulatory perspective

Created byDavid Petersworkspace_premium
BeginnerUpdated Feb 17, 2023
Accountable 5–Business Development & Marketing Consideration

What You'll Learn

check_circleState how to develop business relationships when starting a new business
check_circleIdentify considerations when developing a marketing plan for a new business
check_circleRecognize how to develop a successful social media campaign

About This Course

Starting a new business is overwhelming! There are so many things to think about! In the last episode of Accountable, we talked about how to get set up from an accounting, compliance, and regulatory perspective. However, what about marketing? What about getting new clients? I know what you are thinking…. I am not a marketing person! When you are in business for yourself though, you have to be a marketing person!

There is no one else! So what do you do? In this episode of Accountable, Dave talks about how a non-marketing person can develop relationships and build a client base. It is marketing and business development for financial professionals! This week on Accountable!

Field of Study: Communications and Marketing

Your Instructor

David Peters
David Peters

CPA, CFP, CLU, CPCU, MST, MBA

menu_book129 courses
star1,839 reviews

David Peters is the Founder and Owner of Peters Professional Education in Richmond, VA. He is registered with the U.S. Securities and Exchange Commission (SEC) as an Investment Advisor Representative (IAR) with Peters Financial LLC. He brings over 20 years of experience in financial services, including three years in the hedge fund industry and six years in insurance. David was the first Chief Financial Officer of Compare.com, where he served for more than three years. He holds four master’s degrees, contributes frequently to professional publications, and is a nationally recognized CPE instructor and discussion leader for Surgent seminars and a former instructor for Don Farmer. David received the AICPA Outstanding Facilitator Award in 2021, 2023, and 2024 as well as Surgent's Outstanding Discussion Leader awards in 2019 and 2022. He also co-authored the Virginia CPA Ethics course in 2018, 2019, and 2020, which is a requirement for all CPAs licensed in Virginia. Through Peters Professional Education, David is the author and instructor for over 125 recorded on-demand CPE courses and leads private trainings, in-person tax seminars, and quarterly live tax update webinars. His areas of instruction include accounting, finance, insurance, financial planning, and ethics, and he regularly teaches professionals across the United States.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

0.0
Student's Choice
0 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.